Effective 29 July 2026

Privacy Policy

LifeChapters is operated by Second Innings LLC (“we”, “us”). This policy explains what we collect when you make a book, what we do with it, and how to get rid of it.

The short version

You give us a year of photographs. We find one child in them, choose the ones worth keeping, and lay them out as a book.
Finding your child means analysing faces. We do not do that until you have said yes to it.
We never sell your photographs and never share them for anyone else's marketing.
We keep your photographs and books for six months, and you can delete everything sooner whenever you want.

Information collection and use

Our purpose in collecting information is to provide and improve the service, complete your orders, and let you find and manage your books. As used here, “using” and “processing” information include collecting, storing, evaluating, modifying, deleting, combining, disclosing and transferring it within our organisation.

Personally identifiable information

When you create an account or place an order we collect information that can be used to contact or identify you: your name, email address, and the postal address a printed book is sent to. We also collect the first name of the child a book is about, because it is printed on the cover, and any text you write or edit in a book.

We use this information to provide the service, complete your transactions and answer your enquiries.

Photographs and face data

This is the most sensitive information we handle, so it is worth being exact about it.

Your photographs. We collect the images you upload or import, together with the information embedded in them — the date taken, camera details, and location if it is present. We use them only to produce your book.
Face data. To work out which photographs contain the child a book is about, we analyse faces and create numerical representations of them. Under some state laws these are biometric identifiers. We treat them as sensitive information and hold them under stricter access controls than anything else.
Everyone in your photographs. To find one child we have to analyse every face in the images you give us, including other people's. Once you have identified whose book it is, we delete the face representations of everyone else. We keep only the position of faces within an image, which we need in order to crop pages without cutting people in half.
We never disclose face data. It is not sold, not shared, and not sent to our printing provider or to anyone else.
Where it lives. Encrypted at rest, in the United States.

Consent to face analysis

We obtain your consent in writing, on screen and in plain language, before any face analysis takes place. We record that you consented, when you did, and which version of this policy applied.
By consenting you confirm that you are the parent or legal guardian of the child concerned, or that you have their guardian's permission, and that you are authorised to give this consent on that child's behalf.
You may withdraw consent at any time. We will stop processing and delete the face data. Books already made stay as they are unless you delete them too.

How long we keep things

We publish actual periods rather than saying “as long as necessary”.

Photographs and books: six months from the date a book is completed, then deleted — or sooner if you delete them.
Face representations of the child a book is about: six months, on the same schedule, or on request.
Face representations of everyone else: deleted as soon as you identify the child a book is about, and in any event within thirty days if a book is never completed.
Account records: until you close your account, plus any period we are required to keep records for tax and accounting purposes.
Improvement records (see below): kept unless you ask us to remove them.

If you would like something kept for longer than six months, email us and we will arrange it.

Log data

Like most services, we collect information that your browser sends whenever you visit — including your IP address, browser type and version, the pages you visit and the time spent on them. We use it to operate and secure the service.

Improving our selection

When you review a book we record the choices you make: which photographs you keep, remove or mark as favourites, and any corrections you make. We use these records to improve how future books are selected.

These records identify photographs by internal reference only. They contain no face data, no images and no child's name. They are kept after a book or an account is deleted, because they no longer relate to identifiable people — but if you would rather they were removed as well, tell us and we will delete them.

Children

Children are the subject of the books, not users of the service. LifeChapters is for adults: you must be 18 or over to create an account, and we do not knowingly permit anyone under 13 to create an account or use the service independently.

Photographs of children, and consent to analyse faces in them, come from a parent or legal guardian. We do not market to children and we do not build profiles of them for any purpose other than making the book you asked for.

Child protection

We do not permit content that is unlawful, or that depicts the abuse or exploitation of a child. Where we become aware of such material we will remove it, close the account, and report it to the authorities as the law requires.

Cookies

This website sets no cookies and runs no analytics or advertising trackers. If that changes we will update this policy first.

The application at app.lifechapters.ai uses cookies that are strictly necessary to keep you signed in.

Phishing

Identity theft and the practice known as phishing are of concern to us. We will never ask you for your password, or for financial information, by email. If you receive a message that appears to be from us asking for either, do not respond — forward it to hello@lifechapters.ai.

Information sharing and disclosure

We do not sell personal information, and we do not share it for cross-context behavioural advertising. We disclose information only to the service providers described below, only to the extent each one needs it, and only so that we can provide the service to you.

Service providers

Cloud hosting and storage — holds all data, encrypted, in the United States.
Our printing provider — receives the finished book file and your delivery address, and only if you order a printed copy. It does not receive face data, or any photograph that is not in your book.
Cloud photo and file services you choose to connect — accessed only for the specific album or folder you select, and only while importing.
Our payment processor — receives your payment details, which we never see or store.

These providers may only use the information to perform the service we have asked them to perform.

Compliance with law and law enforcement

We may disclose information where we believe in good faith that it is necessary to comply with a law, regulation or valid legal process, to protect the safety of any person, to address fraud or security issues, or to protect our rights.

Business transfers

If we are involved in a merger, acquisition or sale of assets, your information may be transferred. We will give notice before your information becomes subject to a different privacy policy.

Changing or deleting your information

You can, at any time:

Delete a book and everything derived from it, including its face data.
Withdraw consent to face analysis, which stops processing and deletes the face data.
Delete your account and everything in it.
Ask for a copy of your information, or ask us to correct it.
Ask us to remove your improvement records as well.

Email hello@lifechapters.ai and we will act within 30 days.

Security

Information is encrypted in transit and at rest, and access is limited to those who need it. Face data is held under stricter controls than other information. No method of transmission or storage is completely secure, and we will not claim otherwise. If a breach affects your information we will notify you, and any regulator we are required to notify.

California privacy rights (CCPA/CPRA)

If you are a California resident you have the right to know what personal information we collect and how we use it, to request a copy, to request deletion, to request correction, and not to be discriminated against for exercising those rights.

Face data is sensitive personal information under the CPRA. We use it only to provide the service — identifying which photographs contain the child your book is about — and never to infer characteristics about anyone. We do not sell personal information and do not share it for cross-context behavioural advertising.

To exercise any of these rights, email hello@lifechapters.ai.

Agreement and changes

By using LifeChapters you agree to this policy. We may update it, and will post the new effective date at the top. If we make a material change to how face data is handled, we will notify you by email before it takes effect, and obtain your consent again where the law requires it.

Contacting us

Questions about this policy, or about your information: hello@lifechapters.ai.